ENTREPRENEURSHIP DEVELOPMENT STRATEGY MODEL BASED ON LOCAL POTENTIAL IN ECO-TOURISM AREA (STUDY ON WONOREJO MANGROVE ECOTOURISM, SURABAYA CITY)

A big challenge in entrepreneurship is to ensure the sustainability of entrepreneurship. So far, interest doing business has not been followed by adequate capacity running a business, including tourism sector and marine sector. In this context, ecotourism coastal areas potential encourage growth as an economic activity for local community. This research was conducted on Wonorejo Mangrove Ecotourism which tourist destination Surabaya. using Force Field Analysis. The purpose study examine explain forms based economy. results indicate that potential-based development model supported two approaches, namely intensification extensification strategies. main orientation objectives appropriateness target group effective program.
 Keywords: Entrepreneurship, Ecotourism, Entrepreneurship Development Model.